We build and run your Meta campaigns, and you get the listening data attached to them: who played you, who came back later, which tracks held them, and where they were.
The problem
Here is what Meta hands you at the end of a campaign.
Spotify for Artists gives you the other half, and only the part it can see. Streams climb while the campaign runs, then settle back down a week after it stops. Something happened. You cannot tell who made it happen, whether they came back, or which country they were sitting in.
So the next campaign goes out looking like the last one, and you wait to see if this time is different.
Two creatives, same click rate, same cost. One brought in people who played the track once and never opened Spotify again. The other brought in people who are still listening. In Meta they look identical, so you scale the wrong one and you do it with confidence.
Most links count a conversion the moment someone hits "Play on Spotify". That tap tells you nothing. The person might not have the app, might close it, might skip after two seconds. Meta takes every tap as a win and gets better and better at finding people who tap and leave.
Meta has no idea who listens to your kind of music until it has spent enough of your budget to find out. For most people that is the first few hundred dollars, and it goes on delivery to the wrong crowd while the algorithm works it out.
Start now Your first campaign can be $175 over two weeks.
How it works
The ad
They connect their account
A full play, tied to that ad
They come back on their own
01
A link to the track or playlist, your budget, and a couple of questions about the markets you care about and what you want out of the campaign. If you have a start date in mind, or your own artwork and video you would like used, you can add them here. Otherwise the creatives are on us. Five minutes either way.
02
No ad account, no pixel, no Business Manager verification, and no evening spent in Ads Manager trying to work out why delivery dropped overnight. Setup, targeting, market allocation and the daily running sit with us.
03
Anyone who clicks lands on a page and connects their Spotify account before reaching your music. That connection is what links the ad to the listening, and only full plays are counted.
04
Listeners, followers, streams, cost, country by country and track by track, all updating in your dashboard as the campaign runs. Every two weeks we go through it and send you a written read: what is holding, what to cut, what to do with the budget next.
The data
Every service counts streams. None of them can tell you which advert brought the person who played them, and that join is what the four things below are built on.
Out of everyone the campaign brought in, how many came back on a later day to listen again. Split by country and by track. This is the line between an audience you built and a spike you rented.
Some of the people a campaign brought in keep coming back long after the ads have gone quiet, and you can ask for that report at any point once a campaign closes to see how many of them did and for how long.
Track by track, how many listened and how many came back for that specific song. On a playlist it tells you what is working inside it. On a catalogue it tells you what deserves the next campaign.
Country by country: listeners, followers, streams per listener, cost per listener, return rate. Two markets can charge you the same and be worth very different amounts.
Start now Campaigns from $175. First read of your numbers at two weeks.
Plain terms
Music promotion has a lot of noise in it, so here is where we stand.
Pricing
Every plan includes the campaign management, the dashboard, the weekly email and the post campaign report. What changes is how many campaigns you can run at once, how much say you have over targeting and creatives, and how often we sit down with your numbers.
Loading the plans.
Not sure which one? Say what you spend and the page works it out.
Two campaigns running at once
Working it out.
Active campaigns counts playlists and tracks together. One track and three playlists is four campaigns.
Advertising budget is separate and paid up front. The smallest campaign we run is $12.50 a day over 14 days, which is $175. Anything you do not spend stays on your account as credit.
Questions
They do not, and we have no special access. It works because the listener agrees to it. Clicking your ad takes someone to a page where they connect their own Spotify account before going through to your music, and that connection is what ties the ad to the listening. No connection, no data, and we do not count them at all.
No. Everyone in your numbers is a person who was shown an ad, tapped it, and connected their Spotify account. Bots would also wreck the product: the whole thing is built on measuring who comes back, and bots never do. They leave your profile in worse shape than they found it.
No, and for a lot of people that is the main reason they are here. No Business Manager, no pixel, no domain verification, no account getting restricted the week you launch. The campaigns run on infrastructure that already knows what a music listener looks like, so your budget is not paying for that lesson.
They do not, and you should know that before you start. Comments, page likes and social followers will not land on your account. What you get is listeners and followers on Spotify. If Instagram growth is what you are after, this is the wrong service.
The dashboard starts filling in about two days after launch: listeners, streams, followers, costs, countries. Return data takes longer, usually a fortnight, because people need time to come back before there is anything to count. That is why the first proper read lands at two weeks rather than on day three.
$175 over 14 days. Below roughly $800 a month the country by country comparison stops meaning much, because single markets do not collect enough listeners to compare, and we would rather say that before you spend than after.
Both, and they behave differently. Playlist campaigns build up, because people come back to the whole thing and keep listening. A single track campaign is sharper and shorter. We tell you which numbers to expect from each before you start.
On any plan, and the plan decides how many at a time. One campaign on the entry plan, three on Pro, all of them on Label and above, including running ads in a specific language across the markets you choose. On the rest we use tested market strategies, which for a first campaign is usually the better call anyway.
Yes, monthly, and there is no notice period. Campaigns already running carry on to the end of their cycle, your credit stays where it is, and you drop to the entry plan rather than losing access to anything. Campaigns over the entry limit keep going too, you just cannot start new ones until you are back inside it.
Any time, from your dashboard, and it stops that day. Budget you have not spent goes back to your account as credit and waits there for the next campaign, with nothing to claim and nothing lost. Stopping a campaign and cancelling a plan are separate things, so doing one leaves the other alone.
Any genre. What moves the numbers more than the genre is the format: a playlist is built to keep someone listening for a stretch, so it usually collects more of everything than a single track does. We tell you what to expect from yours before you start.
Plenty of people do. If you already have an ad account that performs and you are comfortable reading the numbers yourself, that is a reasonable way to go. What is harder on your own is getting the listening data tied back to each campaign, and having someone read your results who has watched the same genre across a lot of campaigns rather than one.
Start now Still unsure? Write to tunemetrics@gmail.com and ask.
One project, one campaign, whatever budget you are comfortable with. First read at two weeks. If the numbers are not worth what you paid, you will know that early enough to stop.
GR MEDIA GROUP LTD